What type of water supply do you have? City water? How much water at what pressure? A lot of recommendations you might see will suggest head-to-head spacing, and that may seem excessive, but there is a point. Some curbs and driveways are Belgian block edged, and there is enough of a space between a sprinkler head and the stone, that it is the next head over that covers that space. And if you use a sloppy design, and try to run too many heads at one time, you'll be glad you used conservative spacing. The fact that you quote a spray distance of 37 feet (just try and get that in the daytime while the wind is blowing against you - think sod) for your sprinkler head choice suggests that some conservative thinking is in order.